It was mainly due to its durability and reliability provided by its mobile phones fine, 2009. Nokias marketing strategy analysis and recommondations. Use of pestel analysis for assessing the situation of. To understand these factors, this essay gives an indepth analysis of the companys pestel. Nokia separated its entities which are mobile phone division and the division for smart phone. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and. Analysis of nokias decline from marketing perspective. Most computers on the planet run on microsofts windows operating system. In this paper i will discuss about the swot and pestel analysis of nokia. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. The political environment of a country affects all the individuals and business entities. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1.
The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. How the pestle analysis can be used in conjunction with other strategy tools. Political, economic, social, technological, environmental and legal. The essential guide to competition and strategy, 1st edition, harvard. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Business and management submitted by supershrek words 1028 pages 5. This analysis can be used to evaluate the position of their business.
Pestle analysis for nokia corporation 1918 words bartleby. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Microsoft is a familiar name for most computer users. Very remarkable change is elimination of user manual and providing that in the device. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. The term pestel refers to the domains it considers. Finland is a stable parliamentary democracy that has been a member of the european union eu since 1995. It provides a remarkably stable home base for nokia. Such factors are usually beyond the companys control but can often influence the company. Nokia s strategies in terms of emergent and planned approaches as well. In this division the chief financial officer cfo of motorola rick simonson was appointed. Use of pestel analysis for assessing the situation of polish transport enterprises part i 163 and influence groups may differ for a variety of reasons. Free pdf download, pestel, analysis, of, nokia, pdf. Nokia is one of the leading mobile phone manufacturers in the world today.
Swot analysis of nokia nokia swot analysis and relaunch. Pestle analysis of nokia in for india term paper warehouse. All wireless options work as advertised, including all the web options. Pest analysis of nokia business teacher disclaimer. Home business essays nokia pestle analysis, swot analysis. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. Pestle analysis of nokia points out challenges in an altered mobile phone market. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. According to the corresponded of nokia corporation petteri alinikula. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. Pestle analysis of nokia free download as word doc. It will provide an overview that will elaborate discussion around the companys strategy and situation. Nokia will need to radically alter its business model simply to survive.
Pdf strategic alliance between microsoft and nokia. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. These are all the external forces that are out of nokias control but have a significant effect on how the. The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. The newest and best phones from nokia are from 20102011. The pestle analysis for nokia corporation is as follows. The company has four main business functions or segments. Over its history, it has manufactured rubber boots, tyres, television sets and generated electricity, nokia found its way into telecommunications in the early 1960s. In countries like india and china where partial regulations exist, government intervention does take place. C documents and settings harry lumsden application data. When nokia was in the situation of full loss in 1992, the com. Nokia was once the largest seller of mobile phones in the world.
However, apart from its windows os and office software, its cloud services have also grown highly popular and the brands performance in 2017 has been appreciable. Nokia s transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. While this is the case, there are factors, beyond nokia s control, which affect its performance. That is why, nokia can sell as much as they want, without restrictions. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal.
Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. An investigation into nokia microsoft strategic alliance. Results and discussion let us consider one of the most common methods of analysis swot. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. This work was produced by one of our expert writers, as a learning aid to help you with your studies. Evaluation of the decision to return to the mobile telephone market project report business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. They are the nokia 5800, nokia e72, nokia n96, nokia 86, nokia n97 mini, nokia n6, nokia c6, nokia n900, nokia n97, and the nokia. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. In conclusion, all four approaches discussed collectively promote nokia s success.
Nokia employees can use to guide and evaluate their performance. According to the corresponded of nokia corporation petteri alinikula, nokia has reduce its power consuming by 65%, which is about one third of the total use, by using recyclable materials and new efficient way of production. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonald s external environment johnson et al 2014.
Noa3 is a finnish multinational communications corporation that is headquartered in keilaniemi, espoo, a city neighbouring finlands capital helsinki. Download file to see previous pages the concluding section will make recommendations for the future based on the pestel analysis. As markets are deregulates both operators and manufacturers are free to act independently of government intervention. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. Swot analysis of the nokia corporation 640 words bartleby. Nokia pestle analysis, swot analysis, five forces, marketing mix. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Mobile phones, multimedia, enterprise solutions, and networks. Samsung is one of the most well known electronics brand of the world. Apart from several other market leading products, the brand is known for its suhd televisions. Pestle analysis of nokia nokia android operating system free.
1062 850 816 403 364 1261 17 1288 1204 174 593 941 256 223 101 314 208 41 714 424 408 1233 858 269 338 273 192 50 590 1018 795 440 174 1138 1299 1170 192 449 364 516